Search engine optimisation, sometimes known as SEO, is a method for enhancing the quantity and quality of visitors from search engines to a website or web page. SEO works to improve visibility in search engine results that do not directly advertise to users. These are sometimes called "natural" or "organic" results. Images, videos, academic papers, news articles, and industry-specific vertical search engines are all possible sources of organic, or free, traffic.
Search engine optimisation (SEO) is a form of online advertising that takes into account the specifics of how various search engines function, the computer algorithms that shape their behaviour, the types of searches people perform, the specific search phrases or keywords they enter, and the search engines that their target demographic prefers. More visitors will visit a website via a search engine if it appears higher in the search engine results page (SERP). Then, maybe some of those site visitors may end up buying something.